On September 17th in Westland, the heart of Dutch horticulture, the first 1000 liters of the GreenSwitch Original was delivered to Hoogeveen Plants, producer of garden plants in pots.
The first Nitrate fertilizer from organic origin was brought to the Dutch soil to reduce carbon dioxide emissions in Horticulture. To emphasize the uniqueness of this moment, the official ceremony was organized at Zevenhuizen, one of the 15 locations of the customer, with the presence of the Van Iperen team.
From left to right (Marc van Oers, Director of innovation at Van Iperen International/ Edward Pos, Crop and sustainability manager at Hoogeveen Plants, Henk Oosterom, Crop Manager at Hoogeveen Plants, Dick Breugem, Senior technical specialist at Van Iperen BV/ Erik Noordam, Commercial technical specialist Horticulture at Van Iperen BV)
Hoogeveen Plants has the ambition to become a climate-positive company by 2030, and GreenSwitch is one of the solutions to support their goal. They symbolically cut the ribbon and celebrate this moment with Edward Pos, Crop and sustainability manager at Hoogeveen Plants.
This is the first fertilizer coming from the GreenSwitch portfolio as company Van Iperen International will launch more of the sustainable solutions from this range.
Van Iperen