Traditionally, dried, browning flowers would be removed from a bouquet and tossed straight in the bin. But now interior design fans are paying a premium to display blooms that are technically past their prime at home.
Dried flowers, also known as 'everlastings', have become a must-have with millennial Instagrammers and were even featured at this year's Chelsea Flower Show, where they took center stage at the Parsley Box garden.
The Daily Telegraph reported a surge in searches for the dried blooms on websites like Etsy, where they sell for up to £40 a stem. They are also available on the high street at stores including H&M and Zara Home.
Sandra Varley, of Flying Flowers, explained the spike in popularity is due to the flowers being low maintenance, as well as incredibly trendy.
Traditionally, the phrase 'dried flowers' evokes images of brown, disintegrating bunches stuffed in vases and forgotten in a corner. But this year, British florists are adding pops of color by adding flowers that are slightly droopy or on their way out and making them fashionable.
Pampas and wheatgrass make some of the most popular picks - and tasteful high street furniture stores like H&M, Zara Home, and more have relied on such plants to advertise their autumn lines.
'Over the last couple of years, we've seen a huge increase in demand for dried flowers and grasses. One reason is due to their durability and extended life span. Dried flowers, if taken care of properly, can last for years, making them a great option for those who prefer low maintenance option,' Sandra said.