A couple of years ago the UK was second in sales, Canada appeared fourth, ahead of Japan, now the largest market for this product next to the United States, with North Colombia the largest importer of flowers. And represents nearly 80% of the sales of national florists overseas.
So far this year, Colombian flower exports to three major destinations totaled $ 1 billion. This represents a 20% increase compared to what happened at this time in 2020. Although the U.S. market explains these figures, Canada represents 4% of these sales, and the truth is that orders purchased by Canadian traders are growing three times faster than American orders.
“Canada is increasingly demanding Colombian flowers and has already established itself as the second-largest exporter. 63.2% more than the period, mainly due to higher sales of roses, carnations, and alstroemeria, ”said Flavia Santoro, President of Procolombia.
Bogot and Kundinamarca contribute 76% to the distribution of Colombian flowers in this part of the world, with the remaining production being mainly explained by Antigua. In addition to the quality of the product, buyers value certificates of good practices on farms and the sector’s contribution to formal employment, especially among mothers who are family heads, representing about 64% of employees.
For sale in supermarkets, florists, or specialty designer stores, Colombian flowers go a long way. The most common route involves a flight from Bogota or Rhino to Miami. Once they complete customs in the United States, they are transported to Toronto in refrigerated trucks, lasting about 24 hours and covering the border crossings between Detroit, Michigan, and Windsor in Ontario.
While it is logical for Canada to establish itself as the second-largest market for Colombian flowers, it is also true that the task is not easy because of its proximity to the United States. This country, the world’s largest individual importer, is one of the best approaches to free trade, allowing these products to be easily secured by other key players in the industry such as the Netherlands, Ecuador, and Kenya. In recent years, Ecuadorian farms have become the closest competitors to Colombian florists, especially in the rose segment, as the country participates in the market.
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