Danziger is kicking off the 2023 season, launching their new breeding lineup. The company’s annual new varieties launch event will expand this year, bringing information and inspiration to grower partners and customers. The event is also getting a new name: Innovation Fest: 2023 Danziger Debut, which includes the in-person event at the company’s headquarters in Israel, virtual and in-person meetings with customers, and a webinar series.
The virtual and in-person meetings feature a personalized walk-through of all the new varieties, colors, series, and programs. Danziger will be offering two new digital learning opportunities as part of Innovation Fest, and the company has planned two webinar events with speakers discussing consumer trends. More details will be available soon.
Here is a sneak peek at just a few varieties coming to growers in 2023:
Sol Seeker™ Helianthus Series
Sol Seeker Honey will launch in 2023 with more colors and habits joining the series soon after. This new sunflower series features controlled growth, strong branching, and loads of sunny blooms on each plant. Research also shows Sol Seeker requires less water than other genetics.
Colibri™ Exotic Red Bling Calibrachoa
The newest Colibri Calibrachoa pairs red color with large star-patterned blooms and a bit of bling.
This new variety features deep-violet blooms, looped with a white rim and a trailing habit that matches larger premium baskets and combos.
For more information: