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"We sell flower seeds and bulbs you won't find anywhere else"

Co-founders Willow King and Julie Carson created Plantgem as a destination for those looking to find the unexpected. The DTC gardening company sells in-season supplies you will not find anywhere else. Hand-curated by farmer-florists and breeders from around the globe, Plantgem is a one-stop-shop for the most discerning green thumbs.

"We saw an opportunity to create a really modern gardening brand, one with a curated catalog with different varieties [of flowers] that really make our heart sing," Carson tells Well+Good. "We wanted gardening to be more inclusive and loose and funky than the more traditional offerings."

Carson and King met more than a decade ago and quickly bonded over their shared love of flowers. Not just planting any old flowers, the ones they could buy from their boutique florists; they wanted to grow otherworldly seeds and bulbs to rival any botanical garden.

"We both continue to be surprised by how many varieties are blowing our minds that you don't see in any of those conventional channels," said King. "I think it's part of the movement of small flower farmers who are reviving heirloom varieties, are doing their own breeding or working closely with smaller breeders, and are moving away from the 'big-box' varieties into interesting color ways and habits."

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