Fall marketing ideas for floral businesses

Sept. 22 is the official start of fall and the start of one of the busiest seasons. Fall also brings some good marketing opportunities, but it takes a bit of preparation. Here are a few things Rio Roses said you can do right now to bring in maximum revenue throughout the fall season.

Review your marketing goals
As we move into fall, we are also closing out the third quarter of the year. It is the perfect time to review how your marketing has been doing so far, reinforce what is working, and make any changes to end the year off strong. See which goals you have achieved, and which may need a bit more “push” to stay on track. This will help you determine how and what to promote for the coming months.

Update your website as needed
Before heading into the busiest time of the year, make sure your website is ready. Go through it from the customer’s viewpoint and ensure everything works well: is it easy to navigate, easy to read, do pages load quickly, and is the checkout experience is smooth? Most importantly, make sure your website is optimized for mobile viewing, as mobile (as opposed to desktop) is now Google’s primary way to determine where to rank your site.

Send out an email newsletter
Newsletters are a fantastic way to keep your customers updated on events, promotions, and new products. You can send out newsletters weekly, monthly, or once a season. After you have planned out your fall promotions and events, work out a newsletter sequence to keep your customers in the loop. Add links to your website in your newsletters so readers can easily purchase arrangements or sign up for in-store events.

Train your staff on customer service basics
You are heading into a busy season in your shop, so make sure your team is well-trained on how to handle customer calls. You may also want to designate one person to respond to any social media comments or online requests. The most important thing is that your staff knows how to handle any customer issue, including resolving customer complaints. This can not only save you from getting those dreaded bad reviews, but it can also create positive word-of-mouth on social media.

Reward loyal customers
Loyal customers are an essential part of your business; offering them rewards is a smart way to keep them coming back. Create an exclusive VIP event for your best customers, such as a holiday party, and give them VIP-only discounts on arrangements. You can also send exclusive offers to them by email, such as “best customer” coupons giving them a certain percent off their fall arrangement of choice.

Read more tips on theproducenews.com.

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