US: Trends in retail floristry

This article discusses the current trends in retail floristry. Since they change every year, keeping up with them is important to know where to focus your efforts to ensure your business blooms.

Floral E-Commerce 
While it is true that floral e-commerce is not just a trend and is here to stay, it is important to point out exactly how much this has surged in popularity over the past couple of years. In part, this has been an effect of the Covid-19 pandemic and consumers switching their shopping habits. Still, it is an essential floral trend that should be kept in all retail florists’ minds since it emphasizes the importance of having an online presence.

Curbside options
Another floral trend that blossomed because of Covid-19 restrictions is a curbside pickup, which offers convenience that consumers have come to love and expect, and many retailers are continuing this model even now that the nation is opening back up. The convenience of curbside pickup cannot be beaten, and it is a trend in retail floristry that is here to stay.

This is not a trend that is restricted to retail floristry. Sustainability is becoming more important throughout the floral supply chain, from growers to wholesalers. However, it is especially prominent in retail, where customers opt for greener options like paper packaging instead of plastic wrapping. A survey of more than 3000 consumers across 15 countries showed that 45% of consumers have started making more sustainable choices and are focusing on ethical consumption.

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