November 9, 5:00 p.m.

What do consumers value most when purchasing nursery plants?

Vineland Research and Innovation Centre and the Marketing & Consumer Studies department at the University of Guelph have partnered to better understand the factors consumers consider and value when purchasing nursery plants. Results from consumer interviews completed through in-store intercept interviews and an online survey of North American consumers in 2020 and 2021 will be highlighted. Since nursery centers have increased their online presence due to pandemic restrictions, the organization will provide recommendations on how best to position products for both in-store and online success.

About the guest speaker
Amy Bowen joined Vineland Research and Innovation Centre in 2009 and was appointed Research Program Leader in 2013 then Director, Consumer Insights in 2017.

She leads a group of industry experts in sensory and consumer science with backgrounds in biology, food science, psychology, oenology, and culinary arts to offer contract and collaborative research services. Amy has a Ph.D. in Biological Sciences with a specialization in Plant Science, Oenology, and Viticulture from Brock University. Registration is free.

For more information:
University of Guelph
www.uoguelph.ca 

 

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