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Online flower platform to set Guinness World Record

Floward, a online flowers and gifts destination in MENA and the UK is set to become a world record holder.

In commemoration of the United Arab Emirates’ Year of the Fiftieth, and in celebration of Floward’s hugely successful journey so far, the brand is set to break the Guinness World Record. To do so, Floward will spell out ‘UAE 50’ using over 12,000 red roses, in 3.6-meter-high letters and numbers on November 25th.

Floward CEO, Mr. Abdulaziz B. Al Loughani said: “In the short space of just four years, Floward has gone from strength to strength. Having achieved over 1,000% growth in 2020, despite the enormously challenging circumstances across the globe, we have continued to expand throughout the MENA region and into the UK.

“We are immensely proud to be commemorating the fantastic achievements of the UAE in our own unique way, as the country reaches its fiftieth year. With our sights set on a record-breaking end to 2021, we can look ahead to 2022 with excitement and ambition.”

Floward sources its fresh-cut flowers daily from growers and farmers around the world, to create stunning, one-of-a-kind arrangements and plants that fit every occasion. The premium quality flowers are imported to Floward’s fulfillment centers, where its team of florists and designers arrange, display, and deliver them fresh, using a delivery fleet of refrigerated vans.

Floward also offers cakes, chocolates, and perfumes, bundled with its flower arrangements.

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