Dümmen Orange announces the addition of Charlie Cole as northeast sales manager for the company’s North American team.
In his new role, Cole will support key accounts, provide general sales and broker support, and be responsible for the financial, administrative, and sales decisions within the northeast territory, among other things. He will help to facilitate new product and culture trials, promote the product portfolio, build the Dümmen Orange brand in the industry through increased sales, and identify market opportunities for growth.
He grew up digging in the dirt at D.S. Cole Growers, his father’s greenhouse, which is also a Dümmen Orange customer. From there, Cole later joined Mahoney’s Garden Centers in Massachusetts where he completed a college internship. His family acquired an existing garden center in Concord, New Hampshire, which became Cole Gardens. That is where Cole gained first-hand knowledge about gardening consumers, purchasing live goods and hardgoods, daily operations, and servicing customers as vice president of the company.
Peter Van Grouw, national sales manager of Dümmen Orange North America: "His practical experience and customer service skills will be a great benefit to our partners and allows us to strengthen our relationships with customers, brokers, and the Dümmen Orange team.”
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