Dried florals have been a trend in home decor and weddings for years. In fact, the floral industry is seeing a shift towards boho and rustic centerpieces consisting of dried blooms and foliage like silver dollar eucalyptus, cotton stems, bunny tails, and dried ruscus. Nowhere is this more evident than in the pampas grass trend that has been overtaking the industry since 2018. These textured, wheat-like stems have been used in home decor, DIY projects, wedding centerpieces, and even bridal bouquets, and keep getting more and more popular every passing year.
Pampas grass, or Cortaderia selloana, is a textured grass native to South America that can grow up to 10-12 feet tall. Known for its billowing stalks, silky plumes, and overall wheat-like appearance, this is one of the floral industry’s most enduring trends over the last few years. Additionally, despite being considered ornamental by some, it is a weed known for spreading quickly. Pampas grass’ feather-like plumes are large and mostly neutral, with the plant primarily being sold in a neutral beige. However, it is also sold in white and pink and is sometimes hand-dyed for elaborate centerpieces and floral arrangements.
A trend blooming since 2018
Many attribute the popularity of dried pampas grass to its explosion on Instagram in 2019. It was seen in vases, floral arrangements, and even in DIY projects. However, this trend has been popular since 2018, when it first blew up on Pinterest. After first becoming popular in home decor because of its ability to add texture while still being neutral, it also became a wedding favorite, with celebrities and Instagram influencers alike using it in bouquets, ceremony backdrops, ceiling arrangements, and arches.
Pampas grass has been a staple in dried florals for years and is here to stay. It can be used fresh, or consumers and florists can opt for dried pampas grass as well. Dried pampas grass is more popular because of the fluffy plumes that many prefer, but pampas grass is used in all forms depending on the user’s taste. The following reasons are some of the factors that contribute to wholesale pampas grass’ enduring success.
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