Malaysian online florists collaborate

Online florist BloomThis and Coach fragrance have dropped a new collaboration that allows customers to send flowers and fragrances to their loved ones or to themselves. Featuring Coach's new fragrance, Coach Dreams Sunset, the collection is inspired by the story of two girlfriends going on a road trip and discovering their three new dreams; to paint a masterpiece, to be in a band, and to fall in love.

Co-founder and managing director Penny Choo says that beyond a florist, BloomThis is a technology company that invests in developing proprietary tech solutions to solve the problems of the floral and gifting industry to offer the best customer experience.

"We are honored by the opportunity to collaborate with Coach. An opportunity to work with the international brand is something that many local brands wish for and it is certainly an achievement that BloomThis is proud of," she says.

The collection was launched on November 1 and features four different bouquets that portray the girlfriends' journey in finding their true selves.

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