Dümmen Orange recently unveiled its 2022 poinsettia catalog. Turn the pages and find new trends to support growers while bringing inspiration to retailers with an eye on how to best merchandise with Dümmen Orange poinsettia varieties. QR codes throughout the catalog bring the varieties to life through professional videos which deliver more in-depth knowledge about the products.
The Dümmen Orange poinsettia program is a combination of two long-standing breeding programs, Ecke and Red Fox. Those programs are combined into the Dümmen Orange brand that offers solutions for the floriculture industry.
"The history of the Ecke breeding program is solidly represented, bringing the widest scope of colors, forms, and types available in the marketplace. Highlights for 2022 include Norwin Orange, whose namesake celebrates an industry icon, friend, and long-time partner to the Ecke program, Norwin Heimos. Norwin Orange is the brightest true orange available, and its early finish makes it a perfect selection for autumn sales," the Dümmen Orange team states.
"Green Envy stands out with its chartreuse bracts that pair well with Dümmen Orange’s Fall Favorites or as a striking contrast to traditional reds. Consumers will love its fresh look and, unlike many white poinsettias, Frozen offers production ease.
"Traditional reds, of course, make for a proper Christmas program. Imperial’s fiery red bracts stand out at retail with upscale appeal. Growers will like that it is fast to finish and can be grown at high density. The reduced bench time, paired with more plants on the bench, means more profits for growers and retailers."
These are just a few highlights in the complete Dümmen Orange poinsettia portfolio. The broad assortment offers a wide range of choices that encourage increased sales by giving the consumer interchangeable decorating options throughout the season. Click here to take a look at the 2022 Dümmen Orange poinsettia catalog.
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