The family-owned tree nursery Lüers in the village of Westerstederfeld, North-Western-Germany, celebrates its golden anniversary in 2022. The nursery was founded by Hildburg and Heinz Lüers 50 years ago and is now managed by their son Thorsten. The third generation is already working on the premise; son Janek Lüers and his partner Dirk Borchers own and operate the online shop B&L. Three generations work successfully together for the benefit of the business.
The team in sales and procurement consists of six experienced horticulturists and sales specialists. Almost every inquiry by customers can be fulfilled. Besides selling their own products grown on 40 hectares, the trading company buys crops in the home area Ammerland in Germany and entire Europe.
Brand new is the concept 'Stadternte' or 'City Harvest'. The main theme to increase sales is: 'Just add water * Harvest * Eat it' - the company also grows fruit plants. The concept is aimed towards consumers with limited space for gardening. The compact growing fruit crops, ideal for balconies, terraces, roof gardens, and high-rise beds, are a response to the new trends of 'Urban Gardening' and 'Urban Farming'. Compact, aromatic berry plants and slow-growing apple trees are produced either conventionally or in a completely certified Bio-environment. The production is 100% peat-free and pesticide-free. Instead, they use plant tonics.
The tree nursery Lüers has been awarded the prestigious TASPO-Award 2021 for 'Best concept of Vegetables/Herbs/Fruit crops' on November 6, 2021, in Berlin. TASPO is the largest horticultural newspaper for the German-speaking market, owned by the British Haymarket Publications.