In the world of flowers, a gentle change is taking place. Not all changes are permanent, but the palette is changing, and the question arises: is the flower business still as strong as pre-Covid?
In some countries, domestic consumption has actually increased, due to the simple explanation that people are spending more time at home. Furthermore, highly qualified, artistic florists are increasingly distinguishing themselves from the traditional flower stalls. Concepts with ‘a bit of everything’ are fading, and more ‘workroom’ concepts are emerging. At the same time, it is a challenge to keep shops at prime locations in the city. This Trend Top 10 has been designed for florists but is also interesting for buyers and distributors.
Top 10 Floral trends 2022:
1. Wild love
2. Bouquet goes interior
3. The art of organic floristry
4. Flowers arranged around themselves
5. Blooming everywhere
6. Room-changing beauties
7. Fresh vs. dried
8. Straw
9. Bundled power
10. A game of colors
1. Wild love: Bouquets with a natural spontaneous appeal.
The bouquet seems almost self-made, but on closer inspection, it has a high level of sophistication. A spontaneous whole, which some might see as ‘unfinished’, but the expression is very natural, organic, and lasting. To create this, you need high discipline, to let the many graceful flowers and delicate stems reach the water source without stress.
2. Bouquet goes interior: Temporary interior elements.
The opposite of the hand-tied bouquet is the one that sets the mood in a room. There are many possible forms; the interior bouquet is more stylized and follows the parameters of the environment. A bouquet such as this shows itself in its totality: the stems are clearly visible as well. This trend is marked by the harmony between bouquet and water supply. The container is often a flat plate with a lower water level, if the thirstiness of the flowers allows it. Some ‘swimming’ leaves or petals can be added to the water.
Almost all flower styles and positions are possible: standing at the edge of a table, flowing downwards, erect with a few vines, armed with grasses or flowering tendrils to the floor, upright, horizontal as table decoration, restrained, or even cool and modern. Grasses, leaves, and vines are useful in this trend.
3. The art of organic floristry: Floral compositions of the sustainable kind.
The works in the floral scene are becoming more and more sustainable. Where previously artificial decorative items were chosen (which will still be in a landfill in another 100 years), the floral industry is now starting to feel the responsibility for nature and climate. The choice of natural color and shape elements is so enormous that it is no longer necessary to reach for something artificial.
Works are becoming 100% sustainable and compostable. This really does not have to come at the expense of creativity, although it does sound a little funny when we say that with this trend ‘florists design for the trash can’. The flowers used in this context have innocent ‘garden faces’. The structures are made of pure plant material, standing in water.
Read the other trends at www.marginpar.com.
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