The Wholesale Florist & Florist Supplier Association (WF&FSA) will hold its 2022 Floral Distribution Conference (FDC) in Miami, Florida on March 7–9. Organized around the theme 'Breaking Boundaries, Bridging Divides', the 2022 conference brings together floral industry wholesalers and distributors for three days of engaging speakers, educational programming, and networking opportunities.
Excitement is stirring for the 2022 event with new programs and interactive sessions, including wholesaler discussion groups, speed networking, and a business motivational talk led by award-winning journalist and strategic communications expert Ryan Avery.
“Every year, we sincerely ask attendees what they want to see at the next Floral Distribution Conference. Their input and advice drive the months of planning that go into creating one of the most valuable, informative events in the floral industry,” said WF&FSA Executive Vice President Molly Alton Mullins. “One thing always stays the same: plenty of opportunities for members to network and connect with suppliers, wholesalers, growers, importers, shippers — the entire wholesale floral supply chain.”
Other returning programs include the annual presentation of the Leland T. Kintzele Distinguished Service Award, the exhibition hall showcasing the latest products and innovations in the floral industry, and an abundance of networking and social opportunities.
“This year’s Floral Distribution Conference will also showcase the Flower Movement, a grassroots effort led by WF&FSA to bring the floral community together,” said WF&FSA President Gabriel Becerra, also president of Miami-based Golden Flowers. “We look forward to sharing with the floral community the amazing efforts being done to promote the happiness that flowers bring.”
Registration is now open with an early-bird discount available through January 7. Visit www.wffsa.org/conference for more information and to register.