Special year overview April 1-15

And the next floral holiday is...

The floral holidays just keep coming. During the beginning of April, it was time for Easter, and after last year's holiday was mostly spent in lockdown, companies were excited about the better demand for 2021. Also, a study gave us further hope, revealing that during challenging times, consumers are not likely to reduce their consumption of flowers and plants. A hopeful start to the month of April!

Andy Burton, Double H Nurseries, explains why
UK: "This year is still challenging, but for different reasons"
Easter is around the corner and for growers like Double H Nurseries in the UK this means that there is no time to rest as it is quickly succeeding UK Mother's Day this year.…



Alex van Hoekelen of Van Hoekelen Greenhouses
US (PA): "Easter 2020 was terrible. This year, it is completely the opposite"
Last year, they were worrying about dumping, now they are working overtime to fulfill the orders. However, the most concerning this year are the high freight prices. "The…


Study on Osteospermum: Growth regulation without chemistry
"Blue light is the secret to success"
Roses are red, violets are blue, it is said. But other plants can benefit from red and blue colours as well. Blue and red LED light have proven particularly effective when it…

A talk with Ben Braam, who grows spray roses in Ethiopia
The spray rose: from wedding to year round product
Braam Roses, a Dutch family owned company in Ethiopia, was not only one of the first growers who started to grow spray roses on a large scale, they were also one of the first…



"Blom & blad"
New bouquet brand boosts sales at one of Sweden's largest food retailers
In January 2021, one of Sweden's largest food retailers, Dagab, introduced their own bouquet brand "Blom & blad" and they are very pleased with the turnout. "Easter 2021 has…


Dutch grower Dennis van Leeuwen on new variety Topspin
"It is eagerly picked up by the trade"
Topspin is the new white chrysanthemum from Dekker Chrysanten and growers have high hopes for this variety. Three Dutch growers, Dekker Chrysanten, Arcadia Chrysanten and Van…


Evan van Staalduinen, Bayview Flowers:
"Demand for green plants remained strong throughout the pandemic"
With the pandemic having forced people to remain indoors, consumers’ interest in interior design and healthy living has reportedly spiked. There to meet that demand is Bayview…


Flower Council of Holland reveals results on the effects of Covid-19 on sales of flowers and plants
"Flowers and plants remain relevant"
At the end of February 2021, research agency Motivaction investigated the effects of Covid-19 on sales of flowers and plants for the second time on behalf of the Flower…


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