Online marketing trends the floral industry should embrace

Like any other industry, the floral industry can benefit from digital marketing. We live in a digital world where floral e-commerce is booming, and most purchases are made online. However, many in the floral industry are stuck in the pre-digital age and need to embrace digital marketing opportunities. The following floral marketing trends can be game-changers for your floral business.

The rise of social media is excelling for marketing. However, many other platforms can also provide great returns, especially if you incorporate current floral marketing trends such as going live regularly. Live videos are raw, attract viewers, and are an excellent way for an audience to get to know you and your business.

Video marketing is more effective than plain text and is a great way to increase engagement. Long-form can sometimes be tedious for users to go through, and video takes advantage of human beings’ visual nature to present information more interestingly. Additionally, videos are great for search engine optimization (SEO) and can bring more organic traffic to your website.

Personalization as a whole is appealing to all customers, including those in the floral industry. This is mostly seen through personalized email marketing and “recommended” products. 80% of consumers are more likely to purchase if a brand offers a personalized experience, making this essential for conversion.

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