2021 was a year of challenges in many shapes, sizes and forms. Several industries experienced unprecedented uncertainty concerning the future state of their businesses. The floral industry was no exception — taking an immense hit as many companies were forced to close their doors and others, the ones that survived announced massive layoffs.
With weddings delayed, proms canceled and social gatherings drastically restricted — local florists’ regular orders were canceled back to back, resulting in massive product dumps and overall loss. Issues flooded retailers and spread across the whole supply chain, from farms in the Netherlands, Ecuador and Colombia to importers in Miami and warehouses all over the United States.
Amid all these challenges, one stood out the most — an overworked administration trying to reengineer processes to help adapt to their new reality and survive in the market. So, what did we do about it?
To understand how the floral industry was able to rise from the ashes, let’s take a quick overview of their process throughout the pandemic. When lockdowns first arrived, many consumers worldwide frantically flocked supermarkets to stockpile essential household items such as toilet paper, water and food. However, key floral players noticed a pattern with consumers and how importers and wholesalers responded to this massive wave of frantic spending. The pandemic turned the focus back to humanity, and for the flower industry, this was good news.
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