Throughout the pandemic, houseplants have been particularly sought after. And according to a new study conducted by the Floral Marketing Fund, consumer purchasing doesn’t seem to be slowing down.
Stuck at home, plants have taken on a new role, making spaces more attractive and supporting mental health and wellness. People have fallen in love with their indoor greenery, with consumers even willing to pay a premium price, according to the Floral Marketing Fund study. So is it true love or a passing fling? Findings anticipate that as we ‘return to normal’, houseplants will continue to be in demand.
Insights from a houseplant enthusiast
A.M.A. Horticulture asked Stephanie Persichilli, Retail Manager at Valleyview Gardens, why she thinks houseplants have become so popular and which plant will be top banana in 2022.
Stephanie Persichilli, Retail Manager at Valleyview Gardens, Ontario
"Even before the pandemic began, I noticed that more and more people were starting to develop a love for houseplants. When I first started working here 7 years ago, we didn’t have or sell nearly as many houseplants as we do now."
"Recently, especially with the pandemic keeping people indoors, we’ve seen a huge increase in the number of people interested in developing their indoor gardens. More younger people, even children, are getting excited and asking questions about how to care for indoor plants. Here at Valleyview we have plants for people of all ages and we are always happy to help new plant parents with any and all questions they might have."
According to Stephanie, there are so many reasons to love houseplants. Caring for houseplants can be such a rewarding experience. You can watch your plant grow as you take care of it. Not to mention they bring the beauty of nature indoors and enliven any and every room in your home, making it a place you want to be.
Obtaining rare houseplants has become a bit of a hobby for some people as they grow their own personal collections of different species. You see something new on social media and want to add it to your shelf. Trying to obtain the complete collection of a certain species of houseplant can be really fun.
This adorable baby Philodendron ‘White Wizard’ is just getting started in the Valleyview Gardens greenhouse.
The houseplant that Stephanie is most enthusiastic about is the Philodendron White Wizard. It has become one of the most sought-after plants over the last few months. The beautiful white variegation of the white wizard in contrast to the deep green makes it a beautiful addition to anyone’s indoor garden.
"Personally, my favorite plant is the Pothos n’ Joy because it’s such an easy plant to care for, but it also has such beautiful bushy leaves and adds a little pop of color to my houseplant collection. It’s a perfect houseplant for beginners and a tried-and-true option for plant parents the world over.
Valleyview Garden’s Pothos n’ Joy is a must-have houseplant, whether you’re a beginner or seasoned plant parent.