CAN: slow-flower movement gains speed

Most people have probably heard of the slow-food movement by now: locally-grown food cultivated using more traditional practices and considered good for you and the planet. The same approach is now gaining popularity in the flower trade. People are considering the reality of buying flowers grown in distant locations and flown to cities to be enjoyed for a few days or weeks at best.

The environmental impact of this and the waste culture that surrounds it is sparking a desire for locally grown, sustainably produced flowers that are in season, says Talia Cohen, founder of Vancouver-based Nogori Flowers, “curators of wild blooms.”

Cohen studied fine arts at the Rhode Island School of Design and was previously an art director at yoga brand Lululemon. Her path to becoming a floral artist (she creates floral installations and arrangements for designers, brands and events) began during early morning walks with her young daughters while spending more time at home during the pandemic.

“We’d go for hikes and walks. Kids see different things. They see tiny little specks of things, like seedpods,” she says. Her daughters loved the shapes and colors of the flowers and green plants on their hikes, and they began naming and collecting them.

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