Floriculture is an age old farming activity in India having immense potential for generating gainful self-employment among small and marginal farmers. In recent years, it has emerged as a profitable agri-business in India and worldwide. Searching of the market is an essential tenet for each and every producers of floriculture which propels them to go for producer association, as it improves the quality and value of the products.
The Netherlands is the largest production hub in world forum whereas India exports more to USA and United Kingdom these days. Southern India controls the major production of flowers whereas West Bengal is number one in cut flower production and Tamil Nadu is number one in loose flower production.
Though the market of flowers is unscientific and unorganized still some specific markets like K R Market (Karnataka), Dadar Market (Maharashtra) give a better platform for floral marketing. Artificial flowers are a major thrust in this market sphere these days.
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Vahoniya, Dilip & Panigrahy, Shaktiranjan & Patel, Deval & Patel, Jilesh. (2022). Status of Floriculture in India: With Special Focus to Marketing.