Danish company Plantas Group is growing and positioning itself as one of the ten largest wholesalers in Europe in the field of plants and flowers. Yesterday, they announced the acquisition of EuroFlora, which also grows and specializes in the export of Danish potted plants.
“We have experienced annual growth of 10% in recent years, and has ambitions for further growth by expanding our existing business through its own power and acquisitions. And the acquisition of EuroFlora is a perfect match because there is synergy between the parties. Together we can strengthen the export of flowers and plants out of Denmark and purchases in both Denmark and Europe, ”explains Lars Bay-Smidt, co-owner and CEO of Plantas Group.
Plantas Group has 40 years of experience as a flower and plant wholesaler with sales to e.g. supermarkets, florists and garden centers throughout Europe. The acquisition of EuroFlora is number three in a series of acquisitions and the largest corporate acquisition to date. In terms of organic growth, Plantas Group has opened subsidiary in Germany at the beginning of 2022 and expanded in Poland.
Employees and employees continue
EuroFlora, which Plantas Group is now buying, has for almost 30 years exported Danish potted plants to primarily Sweden, Finland and Germany as well as ceramic solutions under the Eurotrend brand. All employees and the company's five owners continue in the new set up.
“Most people want a specific partner in life. In Plantas Group, we have found a partner where we complement each other perfectly in the business, but just as importantly we have roots in the same values and the desire for continued growth, ”says Jim Svenssen, co-owner and chairman of the Odense-based EuroFlora.
He sees it as a prerequisite for continued growth to become part of a larger company because customers are rapidly changing needs and the demands are constantly increasing in terms of digital solutions and documentation throughout the value chain.
Both companies have logistics centers in Odense. Within a few years, the logistics centers will be merged. It brings companies together and minimizes costs.
Germany opens up
EuroFlora's exports of Danish potted plants to especially Sweden, Finland and Germany fit well with Plantas Group's many years of experience in selling flowers and plants to supermarkets, florists and garden centers throughout Europe. A newly opened subsidiary in Germany fits hand in glove with EuroFlora's experience in selling potted plants to the neighboring country to the south.
"It's not 'just' about Germany. Both parties will have access to more outlets and more attractive shopping opportunities. I am sure that together we can make 1 + 1 give far more than 2, ”says Lars Bay-Smidt
For more information