Screens can effectively help reduce the intensity of sunlight in greenhouse and can also reduce the costs of regulating temperature and humidity levels. In turn they can increase the production volume. In this article, Zhang Jing, a spokesperson for Shanghai Yongor Industrial Co., Ltd., tells us more about screens and how the Chinese greenhouse industry is developing.
Shanghai Yongor Industrial was established in 2001. The company has accumulated much experience in the field of screens. According to Zhang Jing, Yongor Industrial supplies a wide variety of screens for indoor and outdoor use, including screens that provide shade, fire-resistant screens, anti-bug netting, ground-covers, custom-made skylights, and screens that preserve heat. The company products have sold very well in domestic and overseas markets since 2003. Shanghai Yongor Industrial works together with 8 large international agents who export their products to Spain, the Netherlands, the USA, Israel, Japan, Korea, Turkey, Australia, Southeast Asia, the Middle East, and Central Asia. "We have manufacturing facilities in Jinshan in Shanghai, and in Jiangsu. And we can guarantee steady product movement."
When talking about the differences between the domestic and international markets, Zhang Jing explained, "overseas buyers, such as the Dutch, have a lot of knowledge and experience with screens. They often know exactly what they need and therefore purchase it directly. Chinese greenhouse agriculture has rapidly developed in the last few decades, so Chinese growers are gradually learning what types or specific models they require. For the last 20 years, our main clients have been greenhouse suppliers. They purchase products from us on the basis of their project specifications. However, as domestic growers mature, they become more specialized. We see that more and more domestic growers purchase directly from us. And we can help them with much more than just the products; we offer them ideas and recommendations as well. Domestic growers need screens that protect from direct sunlight and reduce the temperature in their greenhouse. They often use black screens in their greenhouse projects, unlike foreign growers who rarely use black weather screens. We can manufacture different colors of sunscreens for external use and offer our clients a choice."
Clients consider price as one of the most important factors that influences their decision to purchase screens, but of course, there are more factors. According to Zhang Jing, "the product quality of Yongor products is stable and exceptional. Moreover, the price-quality ratio is excellent. We even sent our products to Wageningen University for a series of tests to show how much confidence we have in our products. We let the test results speak for themselves. Chinese growers prefer scientific data and test reports. At the same time, we also compete with overseas brands on the basis of price. We offer lower prices, and Chinese growers always prefer lower prices."
"Yongor Industrial has secured a significant market share both in China and abroad. When we started out, export was an important part of our services. We exported nearly 50% of our products, primarily to Europe and the USA. However, in recent years the domestic market has grown. Many growers are building large-scale greenhouses and other horticultural installations. This is an amazing business opportunity for us. Export costs have gone up during the pandemic, and that has an impact on our export business. Conditions are now improving. The prices of raw materials have gone up, but not enough to affect our business. We have not had to shift the burden of rising costs to our clients. And, in this exceptional time, we hope to help Chinese greenhouse agriculture develop even further," added Zhang Jing.
Growers pay more and more attention to energy use and sustainable development. Saving energy will be an important consideration for future product development. In the past, growers only cared about the effectiveness of the screens, but now they have more concerns. They prefer products that can help save energy. They also come up with their own plans to save energy. They have to choose between cost and profit.