International Women's Day is a day celebrating the social, economic, cultural, and political achievements of women. It is a day that is usually widely celebrated with flowers in Russia and other Eastern European countries, but it is gaining more and more popularity in other countries as well. Last week, we already reported how the war in Ukraine is affecting this holiday, but in this article, we will look at how the popularity of this floral holiday increased globally.
In the UK, for example, flower delivery company Flying Flowers has seen the demand for flowers for March 8th rising. "We have seen it increasing steadily over the years with interest hitting an all-time high this year," they say. Flying Flowers can reveal that according to Google search data, searches for International Women's Day flowers have increased by 60% in the past year. Due to the increase in popularity of this holiday, they released an exclusive 'Flower Power' bouquet to celebrate women.
Also in the US, international Women's Day is being hyped. It isn't a big holiday for flowers yet, but large flower delivery companies like FTD and 1-800 for example, are all having special Women's Day promotions for this holiday. Also, Erik Lommerse of Dutch export company Nord Lommerse Flower Bulb Group believes that Women's Day has good potential in the US. In a recently published article regarding The Flower Bulb Day in San Francisco (March 5th) on FloralDaily, he said: "The Flower Bulb Day is organized just before March 8th, as Women's Day is not celebrated big here, but we do believe there's a possibility for this day to get more popular", Erik explained. The American consumer often focuses on special holidays to buy flowers: Valentines and Mother’s Day for example are popular flower moments already.
In Vietnam, the prices of fresh flowers have risen sharply in the run-up to International Women's Day, Vietnam+ reports. On March 8, the prices of fresh flowers has risen sharply, pushing many buyers to pick more practical gifts. Many of the shopowners in Hanoi who were interviewed, told the newspaper that they saw an increase of about 20 percent, due to the high demand. However, the number of customers visiting fresh flower shops on streets in Hanoi, has decreased significantly (by 10-20 percent) due to the impact of the COVID-19 pandemic, they report.
Also in Australia, floral companies are promoting Women's Day bouquets. Melbourne Fresh Flowers, is advising consumers which one they should buy to celebrate this holiday.