Lavender farming to see big boom under ‘one district, one product’ initiative in Jammu & Kashmir

The birthplace of India's purple revolution, Jammu and Kashmir's Doda district, is expected to see a significant increase in lavender cultivation under the 'one district, one product' scheme, with the government, army, and various other institutions all pitching in to help boost its output. Lavender has been designated as a 'Doda brand product' by the central government to promote the exotic aromatic plant, bringing joy to Agri startups, entrepreneurs, and farmers involved in its cultivation as part of the Aroma mission. 

To assist the startups, the Bhaderwah-based Rashtriya Rifles unit has sponsored a lavender nursery in Dradhu village and has established a fully-funded lavender by-products unit in Nai-Basti hamlet, where women are being trained in the production of soaps, incense sticks, perfume, hand wash, and room fresheners to provide 'value addition' to the aromatic plant. 

"The medicinal and aromatic plants sector is a sunrise industry with plenty of opportunities for new, young, imaginative entrepreneurs to develop profitable, eco-friendly, natural product industries," said colonel Rajat Parmar, commanding commander of the Bhaderwah-based Rashtriya Rifles unit. 

"This would go a long way in not only making the farmers economically self-sufficient, but also putting Bhaderwah on the international tourism map as the birthplace of India's purple revolution," Touqeer Bagwan, a young entrepreneur from JK Aroma Bhaderwah, said. 

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