Royal FloraHolland organizes Benefit Auction

"Floriculture raises 250,000 euros for Ukraine"

This morning, Royal FloraHolland organized a Benefit Auction for Ukraine, raising more than 165,000 euros. Last week, many growers on their own initiative already auctioned flowers and plants worth more than 41,000 euros for Giro555. In addition to a contribution for the transaction costs from growers and buyers worth more than 14,000 euros, Royal FloraHolland has supplemented a total amount of 250,000 euros. 'This represents a widely supported action by the floriculture sector for Giro555", the organization says.

Floriculture raises 250,000 euros for Giro555 and Ukraine

Good prices
The auction took place at all four auction locations: Aalsmeer, Naaldwijk, Rijnsburg and Eelde, where 697 lots have been auctioned, spread over 361 trolleys. Giro555 will use the financial contribution from Floriculture for food, shelter and other emergency aid. "After the announcement of the Benefit Auction on Thursday 10 March, the first carts were immediately registered. Until the last moment, growers have registered their flowers and plants for auction for the people of Ukraine. The auction that took place at 7:10 am really had the character of a benefit auction. Auctioneers have sold the products with enthusiasm. Many buyers also showed their best side by paying good prices."

Two examples (out of the dozens or maybe even hundreds of posts) On the left a trolley of Vilosa with kalachoe, right roses out of Ethiopia, grown by Holla Roses.

For more information: 
Royal FloraHolland 


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