Updating your tradeshow booth

Tradeshows have returned in-person (mostly) and with their return, now is the perfect time to revamp your booth and come back with a bang and a fresh new look to make a lasting impression. Don’t come back with the same old look you’d been using for years before the in-person tradeshow hiatus. It’s important to stand out at a tradeshow and set yourself apart from the rest. Doing the same display year after year will make it easier for attendees to look past you as just another element of the show.

Skyline recommends creating a display that touches the senses. Help them see it, touch it, hear it, smell it, and taste it.

  • SEE IT - Humans are visual creatures, and a highly organized, creative, visual design is sure to pop up on their radar. A fun way to update your booth can be to choose a theme to help tie all your visual elements together. Maybe you want the theme to be a backyard oasis or a growing greenhouse, whatever you decide ensure it works with your brand. From there the possibilities are endless, use brochures and tech sheets to meet your sense of touch objective. While banners and signage can drive home your large-scale design choices. Brainstorm what would catch your eye if you were to walk around a tradeshow, what would draw you in?
  • HEAR IT – A common tactic is to have a video or a series of videos playing on a loop. This can serve many purposes in a booth. It adds another visual element; it also adds an element of sound whether that be to music or an associate giving an informative speech on your business or product. Videos allow your team to cut the tradeshow white noise and have an additional platform to execute your theme and promote your business.  
  • TASTE IT – Who doesn’t love a quick tasty treat that allows customers to not only grab a bite but get hit with a delicious smell. Think about something that’s easy to hand out, stays in line with the brand, and is wrapped up to still be hygienic. There are plenty of options out there to get yourself some logoed treats. 

Another popular option to consider is giveaways. While the sweet treats as mentioned earlier can fall under this umbrella, there are also plenty of additional items you can use and brand. Think of what people can use: pens, tumblers, mugs, keychains, hats, shirts, phone chargers, the list goes on. All these items are brandable, which means people will be seeing your company whenever they come across any of these sitting on their desks or in their closets, for a reminder long after the show ends. The key to any successful tradeshow is to leave an impression and make some connections. Updating your booth design to make a splash is a great way to ensure both.

For more information:
Pen & Petal


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