Dümmen Orange has promoted Marta Maria Garcia to become its head of marketing and retail for Dümmen Orange North America. She will oversee both departments effective April 1, 2022.
An experienced corporate retail marketing executive, she joined the company last year as retail director. Garcia brings valuable insight to the position gained from Dümmen Orange and her previous management experience at Nature’s Way Farms, Designer Cut Flowers, Costa Farms and Bacardi. Her track record of creating and launching retail programs has been recognized throughout the horticulture industry.
Garcia’s expanded role comes as Chris Berg, Dümmen Orange North America director of marketing, resumes his full-time role as president of BlueSkye Creative, a marketing partner to Dümmen Orange. In this role, Berg will continue to provide creative services for Dümmen Orange, McHutchison and Vaughan’s Horticulture. This partnership will include product catalogs, videos and tradeshow support in an ongoing capacity.
"I want to thank Chris for his contributions to Dümmen Orange,” said Keith Cable, president of Dümmen Orange North America. “And I would also like to congratulate Marta Maria on her newly expanded role and all of the good things that will come from it.”
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