FloraLife recently launched its new website, floralife.com, to provide a better experience for its users, along with a vast source of floral industry educational resources.
Catering to all the floral industry’s channels from grower to consumer, the new website focuses on industry education, and also provides an improved, easy-to-navigate product database, where-to-buy section, worldwide locations, services, FAQ and overview of the company’s sustainability practices.
The biggest improvement to the FloraLife website is the new education section, which offers a vast source of knowledge on topics regarding the floral industry. This dynamic section will be constantly evolving with new information as it is available. Key areas within the education section include:
Flower Library – searchable database of flowers, containing a description of the variety, family, species, origin, what the flower symbolizes, other names it is known by, care and handling information, purchasing advice, design tips, pest and disease information, troubleshooting and links to research.
Flower Care and Handling – categorized by “In the Store” and “In the Home” and offering simplified instructions to provide proper care and handling of flower varieties.
Expert Advice – informational, published articles that are searchable on a variety of topics in the floral industry.
Troubleshooting – users can search for answers and receive tips about common floral problems.
Research Updates – provides users access to FloraLife R & D’s extensive research updates that are released monthly on various research topics.
“We developed our new website with our customers in mind, making it fast and easy for users to find the information they need, and have access to educational resources they are seeking,” said Sharon Mikulinski, Global Marketing Director, FloraLife. “Recognizing that the industry is continually searching for valuable information to solve their floral-related problems, we wanted to share our extensive knowledge base to help solve those problems.”
FloraLife