Interflora launched a very unique bouquet; a hand-drawn bouquet hat has been brought to life by one of their florists. The drawings were designed by children for their mother and this initiative is part of art of their Mother's Day 2022 social campaign 'As Unique as Her' .
For a gift 'As Unique as Her' the flower brand asked customers to send in hand-drawn bouquets designed by children for their mother figure using the hashtag #AsUniqueAsHer.
The social-led campaign involved running a competition across Instagram and creating a video showing their expert florists crafting the perfect bloom.
Interflora teamed up with search-first creative agency Rise at Seven and production company Orillo to deliver the seasonal campaign.
Interflora shine a light on their local florists in Mother's day campaign
Interflora paired up with one of their local florists Steph who brought the winning drawing to life. The campaign also shined a light on Interflora's unique delivery service which involves working with local independent florists to deliver expertly crafted bouquets.
Their current service means every bouquet ordered through Interflora is handmade by a floristry expert within their own local store who delivers it directly to the customer.
The full campaign can be found over on the Interflora Instagram page.