Arena Flowers launches native mobile apps with poq

Global mobile app platform provider poq announces Arena Flowers, a flower business in Europe, has launched new iOS and Android native mobile apps using poq's composable commerce stack.

Having delivered more than 10 million ethical bouquets in the last 14 years, Arena Flowers has decided to extend its engagement with customers by offering frictionless commerce journeys and an improved loyalty experience. The MACH-certified native mobile app platform from poq has allowed Arena Flowers to offer its customers rich content features, such as 'App Stories' and 'Swipe2Like'.

In addition, the composable nature of the poq platform means the apps integrate seamlessly with the Arena Flowers Shopify ecommerce platform for merchandising and their existing loyalty program, so customers can earn, track and redeem points through the apps. Customers can also set up and manage their flower subscriptions seamlessly through the apps, thanks to an integration with Recharge's subscription solution for Shopify.

John Hackett, Chief Executive Officer, Arena Flowers commented: "Our customers are exceptional. They care deeply about sustainability and Fairtrade, and every time they trust us with delivering a beautiful bouquet, they want the experience of that to be exceptional as well. That's why we have launched these apps. Native apps allow us to provide a more convenient and engaging experience for our customers, an experience we are confident they will love."

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