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Webinar on April 6:

What to import and how to procure flowers and plants from Turkey

For buyers from Europe looking to expand their portfolio of products, this webinar that will be held on Wednesday April 6, will help inform decisions. According to the Turkish Ornamental Plants and Products Exporters Association, Turkey’s flower industry is in great health, rapidly growing its production, exports and horticulturally skilled workers.

There will be four presenters for the ‘What to import and how to procure flowers and plants from Turkey’ webinar who are all ready to illuminate in abundance the opportunities and challenges in this country’s market.

3pm – Welcome by presenter AIPH Secretary General Tim Briercliffe.

3.05pm –  Welcome address by Mr Ismail Yilmaz President of Turkish Flowers.

3.15pm – Video presenting Turkish Flowers.

3.20pm – Presentation by Mr Umut Sakarya of Turkish Flowers who will present an overview of the Turkish market, providing stats on production areas, the geographic concentration of production, the number of growers and product volumes available, revealing some unknown characteristics of Turkish flowers and plants.

3.30pm –  Presentation by Mr Azzam Shaffi, International Account Manager at Royal FloraHolland talking about the gateway to Europe for Turkish flowers and plants.

3.45pm –  Presentation by Mr Tahsin de Buck Kaya, a seasoned exporter and importer of Turkish flowers and plants.

4.00pm –  Presentation by Dr David Bek, Reader in Sustainable Economies based at the Research Centre for Business in Society at Coventry University (UK)

4.15pm –  Round table discussion.Ornamental Plants & Products Exporters association was founded in 1999 to support its 500+ Turkish ornamental plants sector members.

The Turkish flower industry utilises 5,248 hectares in production and exports indoor and outdoor plants, cuttings, cut flowers, wreaths and mosses to 79 countries worldwide, including the Netherlands, Uzbekistan, the UK, Germany and Azerbaijan. The climate and its geographical proximity to its export markets create the ideal conditions for ornamental plant production and cut flowers.

Add to the equation its modern greenhouses and abundance of skilled labour, and it’s easy to see why Turkey has such a buoyant horticultural industry and is still growing. Around 55 per cent of this area is used to raise nursery stock outdoor and indoor plants, with the rest made up of 35 per cent of cut flowers and ten young plants, seeds and flower bulbs.

The market has diversified. Before growers sold their plants to local municipalities, the public authorities have less money to spend, and efforts are better employed in developing the huge potential in export markets. It is no secret that the Coronavirus pandemic caused a significant surge in demand for houseplants, garden plants, and all things green which is fuelling the exports of Turkish grown ornamentals.

Quick facts
Date: Wednesday 6 April

Time: 3pm – 4.15pm Central European Time (CET)

Registration cost: free attendance

Working language: English

Organisers: Turkish Flowers in association with media partner FloraCulture International.

Book your space now
Registration is open now. Click on the Go-to-webinar link below to book your space.

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