How to prepare for Mother’s Day

There’s no denying the importance of Mother’s Day for the floral industry. It’s the second biggest holiday in floriculture and comes in right after Valentine’s Day. In fact, it accounts for 26% of all holiday transactions and 24% of the dollar volume earned through the holidays. Additionally, 80% of those buying gifts for Mother’s Day opt for fresh flowers, making them an essential part of the holiday and making the floral industry the center of Mother’s Day celebrations.

Because of the importance of this holiday, floral industry professionals need to prioritize preparing for Mother’s Day. Instead of leaving things to the last moment, being organized and having things determined beforehand can transform Mother’s Day sales and increase profits. Whether you’re a grower, floral wholesaler, or retail florist, the following tips and tricks will help prepare you for Mother’s Day and surpass any goals you set for your business.

Your flower industry website is an essential part of your business. It’s one of the most important tools you can use to boost your Mother’s Day sales. Whether it’s by creating a special landing page for a holiday, adding sales and offers on your homepage, or adding new products and unique Mother’s Day arrangements, optimizing your floral industry website can make a massive difference in sales and profits.

Social media marketing, email marketing, and even calling customers and telling them how to order flowers from you are essential in the weeks and days leading up to Mother’s Day. Marketing is an essential component of this. Make sure to advertise deals and bundles so people can make informed decisions. 

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