US: How millennials are helping drive the houseplant market

It’s no secret that houseplants have become very trendy. According to the National Gardening Association, the lawn and garden industry saw a spike in spending to more than $50 billion in 2018. Millennials, according to the association, are the ones who have revived the houseplant market.

“There’s no way a person can describe how plants make people feel,” said Sarah Lanners from Green Connection. “It’s just a good feeling.” The COVID-19 pandemic is also credited with the increase in houseplants.

“You tell people to stay at home and ‘you can’t leave your house’ and ‘you shouldn’t visit your loved ones, you should stay home and be by yourself,’” Lanners said. “So all of a sudden people were at home and I have heard many different theories of why houseplants have increased in popularity, and one of those reasons is that people wanted something to care for and nurture and love.”

To spread the love of plants and celebrate Earth Day, Green Connection is hosting a plant swap to encourage this trend and get people to socialize with other fans of flora and fauna. You bring your own plants and cuttings to share and stay to socialize. The cost is $5 per person, with the money being donated to the Community Garden Program in Anchorage. Lanners says that living in an urban environment, and apartment life, helped create a need for nature to live inside.

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