Pre-Mother's Day survey among wholesalers and florists

US: "Logistics are harder, but more sales are expected"

In only two weeks, Mother's Day will be celebrated. How are wholesalers and florists preparing for this holiday, what are their expectations, and what are the challenges they are encountering this year? Flowers and New Bloom Solutions conducted a Pre-Mother's Day survey among them, comparing this year to last year. In short, they both say there is less available, the prices are higher, logistics are harder, but they expect more in terms of sales. Also, most already have them pre-booked.

Both florists and wholesalers have been asked the same questions, but the answers are presented separately. When looking at the answers, we see many similarities. Below are some answers we highlighted. Click here for all of the answers from the wholesalers and here from all from the florists.

Products most difficulties with:
Most wholesalers had the most difficulties with Peonies (19.1%), followed by Roses (14.9%) and Spray Roses and Hydrangeas (both 8.5%).

Most florists, however, had the most difficulties with Poms, eucalyptus, and carnations (all 16% each), followed by spray roses (12%) and peonies and roses (each 8%).

Logistics harder
Fifty percent of the wholesalers find logistics harder this year (33.3% just the same and 16.7% easier). More florists report challenges regarding logistics. 66.7% said it is harder (16.7% Just the same and 16.7% easier).

More sales expected
Fortunately, they both expect sales to be more this year, 62.5% of the wholesalers expect sales to be more (25% just the same and 12.5% less), and 58.3% of the florists expect sales to be more (25% just the same and 16.7% less)

For more information:
New Bloom Solutions 

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