Vietnam’s flowers gain foothold in Japanese market

Many kinds of flowers from Vietnam have gained a foothold in the Japanese market and are quite popular among local consumers. Japan now remains one of the important flower export markets of Vietnam.

Kaori Sato, head of the crop products division of the corporate retail group AEON, said about 40 percent of the flowers on sale in AEON Mall Makuhari in Chiba prefecture are imported flowers. Hiroshi Yamasaki, an office worker in Tokyo, said he often buys flowers to give to his relatives and friends. He especially likes Vietnamese flowers because they are very fresh and beautiful.

The latest statistics from the Japan Customs show that in 2021, Japan spent 65.3 billion JPY (528 million USD) on importing flowers, including 45 million USD on imports from Vietnam, or 8.52 percent of the total, ranking Vietnam the fourth among countries and territories exporting flowers to the Asian country. Vietnam’s flower export turnover hit 61.8 million USD in 2021, posting a year-on-year increase of 27 percent.

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