J. Berry Nursery announces expansion

With the ongoing mission of “Creating Beauty That Inspires,” J. Berry Nursery announces its online expansion, delivering customers’ favorite plant brands via direct online ordering. The online expansion of the J. Berry brands offers customers convenient access to favorites like Hollywood Hibiscus, Black Diamond Crape Myrtles, Déjà Bloom Azaleas, Summer Spice Hardy Hibiscus, Crown Jewel Begonias, Emerald Empire Crape Myrtles, and Season to Season Gardenias, among others. The direct-to-consumer sales provide another channel for customers to find their favorite J. Berry branded varieties but from the comfort of home.

Jim Berry

“In 2020, J. Berry Nursery became serious about online fulfillment of live plants because of changing consumers’ shopping habits,” says Jim Berry, co-owner and founder of J. Berry Nursery. “We were asked by our largest customers to do fulfillment for their online shoppers. Getting started required a bit of backdoor prep and education. We’re still learning as that aspect of our business grows. My philosophy is that markets change, and we must, too. To stay in business, businesses must evolve.”

To support the online sales of the brands, J. Berry Nursery hired two fulfillment team members devoted to online orders. Additionally, the company is expanding into Mae Nursery in Lindale with its shipping facility.

Kayla Sellers
In addition to providing online sales, J. Berry Nursery has partnered with Boss Boxx, a company that develops affiliate programs to support direct-to-consumer sales. Kayla Sellers, J. Berry Nursery Online Sales and Marketing Director, says, “We are working with and learning from the Boss Boxx team to get the special plants we are creating and growing in front of an online audience so they can get the attention they deserve.” She went on to say, “The affiliate community being created has become a place where plant lovers, gardening experts, and everyone who wants their home or garden to stand out, wants to be a part of. Becoming a J. Berry affiliate not only means we are rewarding our loyal online customers for sharing about their experience with these beautiful plants, but we are expanding the reach and recognition of the J. Berry brand as a whole." 

For more information:
J. Berry Nursery


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