Dutch Flower Group supports Fairtrade flowers and workers

During another challenging year for the sector, the Dutch Flower group has helped to equip flower workers in low-income countries with the funds they need to withstand the economic impacts of the pandemic.

By sourcing the Fairtrade flowers, the Dutch Flower Group has generated €1.2 million for 53.500 workers of 48 flower farms in Fairtrade Premium funds. Fairtrade Premium is an additional sum of money on top of the selling price that farmers or workers can collectively invest in business or community projects of their choice.

"A high proportion of these Premium spend is going towards workers of the flower farms and their families through projects including educational services, home improvements, and provision of subsidized food for workers", the team says. Dutch Flower Group continues to be a vital support to the farms and workers through their commitment to Fairtrade flowers while also contributing to the SDGs.

Marcel Zandvliet, Chief Marketing Officer and Chief Sustainability Officer at Dutch Flower Group says: ‘We are delighted to support the important work of Fairtrade. We are proud to offer Fairtrade flowers to our customers all over the world so that they can be part of making a positive difference for flower farm workers in Kenya, Ethiopia, Uganda, Tanzania, and Ecuador.’

Dutch Flower Group has been sourcing Fairtrade flowers for over ten years. Commenting on the difference their support for Fairtrade is making, Amy Collis, Senior Supply Chain and Programme Manager at the Fairtrade Foundation, says: ‘Dutch Flower Group and its companies are one of our most important customers to the flowers category. Their commitment to Fairtrade means so much for our work in the sector, and most importantly, for the flower farm workers during a tough year.’

For more information
Dutch Flower Group
Telephone: +31 (0)297-389389


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