Ori Danziger on Danziger's Senti roses:

"The roses are a completing product to our gypsophila"

With their goal to become a one-stop shop, Danziger added cut roses to their portfolio in 2021. Senti is the name they chose, and over the last year, a lot happened. They expanded in both assortments as well as show house areas in several countries. There are already some varieties on the market commercially, many are trialed at different Kenyan, Colombian and Ecuadorian growers as we speak, and each location already has a few promising varieties. This week, they presented their varieties for Kenyan growing conditions during their open days in Naivasha. "The interest was high, and the reactions we received were very positive," says Ori Danziger, Danziger's Deputy CEO.

Varieties in the show house in Naivasha, Kenya. Click here to enlarge

Show houses
Since the introduction, they established two new greenhouses in Kenya, two trial areas in Ecuador, and one in Colombia at farms that grow roses. "We started with having open days for customers in each location and learned what they are looking for and sent trials of the selected varieties."

Positive reactions
According to Ori Danziger, they had very positive reactions from all the growers around the globe. "They trust that when we present new genetics, it was trialed, and each one of the varieties has its own advantage. Also, the roses are a completing product to our Gypsophila."

Idem. Click here to enlarge

Promising varieties
Over the years, so already before the official launch, Danziger already built up an assortment of roses. Now, Maggi (a bicolor Pink & Green) and Alquimia (Peach- colored) are being cultivated commercially, and Ori Danziger has high hopes for these varieties. "Alquimia is a variety for the Colombian and Ecuadorian market and Maggi for the Ecuadorian and Kenya markets," he says. But also for Senti Look of Love, a red variety for the Kenyan market, Senti Glam (red orange for Ecuador and Kenya), and New Emotion (light peach for Ecuador), expectations are high. Click here for the rose collection for Kenya, click here for the collection for Ecuador, and here for the collection for Colombia.

Idem. Click here to enlarge

Open days in Naivasha - Kenya
Of course, there are much more varieties in the assortment, and they will continue to develop new genetics. "According to what we are learning and keep on presenting new codes to the market for trials and feedback." This week, during the IFTEX exhibition week, they had open days at their location in Naivasha, where they presented all varieties suitable for Kenyan growing conditions. "The open days were great with many strategic meetings with lots of interest in our products. The reactions were very positive."

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