This year, seven top companies – Beekenkamp, Brandkamp, Dümmen Orange, Florensis, Royal Van Zanten, Selecta one, and Syngenta Flowers – have submitted their most impressive novelties to take part in Fleuroselect's FleuroStar Contest. The variety with the highest visual impact at the point of sale will be awarded the 'Winner with the Wow Factor at the FleuroStar Award Ceremony on 16 June.
Alstroemeria, Colorita Claressa, Royal Van Zanten
This ball-shaped innovation is sure to catch the eye with its refined white flowers that measure 6 cm in diameter, stunning variegated foliage, and a lancet leaf shape. Colour Claressa is propagated via tissue culture, requires minimal energy input during cultivation, and has a compact plant habit. Retail will welcome this new leaf color to complement the series, and the large white flowers will surely stand out on the benches. Whether placed on the balcony, patio, or in the garden, consumers will love this easy-to-care-for perennial that attracts pollinators while flowering continuously until autumn.
Begonia rex, SpaceStar Maia, Beekenkamp
SpaceStar Maia presents silver leaves with an outstanding pattern, slightly ruffled bright edge, and overall pink glow. This newcomer is cutting-raised, compact, and shows a mounded plant shape. Both an indoor and outdoor plant, SpaceStar Maia is very versatile, looking fantastic in containers, hanging baskets, and bedding. This leaf Begonia can be grown in cooler temperatures and requires less energy, a real advantage for the grower. In addition to its versatility, retail will value the prolonged shelf life, making it very easy to care for on the benches. Consumers will admire the attractive color combination and welcome SpaceStar Maia as a wonderful and modern addition to the house and garden.
Calibrachoa hybrid, Fancy Francy
The sight of Calibrachoa Fancy Francy from Selecta evokes freedom and light-heartedness, feelings that everybody loves in the summer. This variety delights with a special play of colors: from the yellow flower center, the multicolored flower edges change from intense pink to rose and white with rising temperatures. Fancy Francy is well-branched, resistant to powdery mildew, needs few growth regulators, and thrives well in warm surroundings. The early flowering abundance of pretty flowers will convince retailers. With Fancy Francy, consumers will take home a relaxed summer feeling that will turn their gardens, terraces, and balconies into true places of relaxation.
Dahlia hybrida, Hypnotica Rose Swirl, Dümmen Orange
This annual variety from cuttings displays many large, distinct flowers up to 10 cm in diameter with bicolored petals that are pink on the outside and white towards the center. Growers will love this well-branched, uniform variety that integrates easily into existing Dahlia production schemes. The firm blooms with exceptional bicolor will surely catch the eye of the garden center and generate impulse sales. Consumers will not only appreciate Hypnotica Rose Swirl as an enchanting stand-alone item but also as an excellent variety for mixed containers or flower beds that will flower late into autumn.
Iberis hybrida, Mermaid Lavender, Syngenta Flowers
Iberis Mermaid Lavender is the first flowering Iberis suited for summer production and features an intense lilac color. As Mermaid Lavender does not require vernalization, growers will be able to generate flower induction later in the season. Thanks to the dazzling rose-purple flowers and the compact, upright plant habit, Mermaid Lavender not only stands out in a solitary plant display but also looks wonderful in mixed containers. Retailers can offer an Iberis with gorgeous lilac flowers on the benches from late spring well into summer. Consumers will love this dazzling, easy-to-care-for performer, which provides continuous color throughout summer.
Tropic Lantana, Ibis, Brandkamp
This ball-shaped innovation presents a mix of orange and yellow flower clusters measuring 5cm in diameter with striking green leaves. Ibis is strong, sterile, and performs well in both dry and rainy conditions. Growers love the uniform plant shape, exceptional branching, compact growth habit, and early flowering. Garden centers will appreciate the yellow-orange flowers and excellent shelf life. Tropic Lantana is a true pollinator magnet, attracting bumblebees and butterflies to the garden for that ultimate summer feeling on the patio, balcony, and in the garden.
Petunia Grandiflora, Bee's Knees, Florensis
The name of the latest Petunia of Florensis has been inspired by a similar American expression indicating excellence and high suitability. This newcomer presents an abundance of intensive yellow flowers, offering a high-impact show all season long. Bee's Knees are heat tolerant, thrive in rainy conditions, and maintain their beautiful color throughout the summer. Growers will appreciate the outstanding branching, which ensures nicely filled plants. The masses of intense, yellow flowers are guaranteed to generate impulse sales at the point of sale while consumers will appreciate the versatility of Bee's Knees. Whether planted in containers or the landscape, the extraordinary garden performance will excite both novice gardeners and expert landscapers.