By taking this short survey, producers can help support the growth and development of the European poinsettia sector. The results will be shared for Europewide knowledge exchange.
This survey is for European poinsettia producers. It is entirely anonymous; no information that will identify your business other than your country is asked.
What's in it for producers?
With your feedback, you can help Stars for Europe (SfE) and its member breeders gain important insights in perspectives on sustainability in the sector. These insights will be conveyed to the EU funding body REA (the European Research Executive Agency) through SfE’s ongoing EU-funded projects, and will be used to support the development of future projects and funding applications. These projects, in turn, aim to support the poinsettia sector overall – primarily through marketing and promotion, which creates sales growth, as well as industry support and development through sharing knowledge and resources across the supply chain.
SfE is led by poinsettia breeders Beekenkamp Plants, Dümmen Orange, Selecta One, and Syngenta Flowers. From 2017 to 2020, the campaign initiated more than 9200 media clippings, reaching 1.8 billion people with strategic content, alongside a wealth of other promotional measures both digital and traditional.