SnowStorm+, a snow-white African rose, has been grown for several years in Kenya and Ethiopia. Interest in the variety, which comes from Dümmen Orange's distribution kitchen, is also growing. After the introduction of SnowStorm+ by Rosa Plaza and Rift Valley Roses, nurseries Ol Njorowa, Mount Kenya Flowers, and Kisima have also started growing this special rose. The number of hectares has thus grown to over 20.
On the left, Donald Hermes, Commercial Manager at Rosa Plaza, and Rol Aelbers, Strategic Purchaser at FleuraMetz; right, Aart Buizer, Sales at Fresco Flowers and Niels Pennings, Sales Manager Rose at Dümmen Orange.
Every Day in Any Way
This was the reason for joining forces and launching a strong campaign on behalf of the growers via Fresco Flowers and Rosa Plaza. The ambition is to position SnowStorm+ in the top 3 white roses for florists and specialists. Especially for this purpose, a life-size vase presentation has been prepared with the message; Every Day in Any Way, which is currently being distributed among Dutch exporters. The first visits have been made in the past weeks, after which an online campaign will follow to entice partners deeper into the chain.
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