On 23 of June

Virtual trade mission to promote Dutch flower and plant export toward Polish retail

During this inaugural event, the Dutch Embassy in Warsaw, in association with Polish retail consultant Fresh Market Poland, the international organization of ornamental plant producers AIPH, and media partner FloraCulture International (FCI), will organize individual, tailor-made B2B meetings between Dutch exporters of floricultural products and the most important retail chains in Poland.

Why Poland?
The Polish economic miracle is remarkable in many ways. Since the collapse of the Iron Curtain in 1989, the Polish economy has rapidly transformed from a centrally planned economy to a free-market economy. Thanks to solid monetary and fiscal policies, the country avoided a large-scale recession during the 2008-2009 banking crisis and saw its GDP grow around five percent by 2020, outperforming most Western European countries in economic terms. For more information, visit Polish Trade Mission.

Why Polish retail?
The Netherlands has many strengths: a technically advanced horticultural sector, environmentally certified products, a global distribution hub, well-oiled logistics, a strong entrepreneurial spirit, and an unprecedented range of innovative products. Dutch growers export cut flowers, pot plants, bedding plants, trees, shrubs, perennials, and flower bulbs to all corners of the world. As the sale of flowers and plants in Polish supermarkets and DIY stores is gaining ground and becoming more professional, the Embassy of the Netherlands wishes to profile the country as a supplier of high-quality and sustainably cultivated flowers, plants, trees, and bulbs.

Which Polish retail chains are participating?
Fresh Market Poland and FloraCulture International selected five of Poland's most prominent retail chains. Among the participants are internationally operating supermarket chains and DIY stores. An overview of the participants can be found at Polish Trade Mission.

Upon registration, The Online Trade Mission Poland will contact you to schedule a 30-minute, private appointment with your chosen retailer and discuss your specific needs. Shortly before the actual B2B meetings start on 23 June, we will ensure that everyone is present at the agreed date and time. Naturally, the organizers then hand over the reins so that the participants can meet in a strictly private setting.

The Online Trade Mission Poland is open to Dutch exporters of floricultural products in the broadest sense of the word. So every Dutch exporter of cut flowers, bouquets, houseplants, garden plants, shrubs, trees, and bulbs can register.

Costs and participation
Participation costs €495 + VAT per Dutch company (maximum 2 participants per organization). AIPH is hosting the event online, and its financial administration is in the UK. As an EU member, by adding a company tax number at registration, zero VAT will be applied. Registration closes on Monday, 20 June. Secure your place at Polish Trade Mission.

The Virtual Horticulture Trade Mission Poland is on 23 June 2022 from 8 am to 5 pm.

On Wednesday, 8 June, the Virtual Trade Mission Poland kicks off with a free, 90-minute webinar showcasing a line-up of international speakers. These will seek answers to how the Netherlands and Poland can join forces to make the flower and plant category sale in the Polish retail channel more profitable, reduce losses, and make the presentation on the retail shelf even more attractive. For the webinar program, click on Free webinar to focus on mass-market floral retail in Poland.

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