Joost Bongaerts, Florabundance, on the wedding season in the US market

“We get requests for many unique flowers and what we call 'cool stuff'”

It’s no secret that the second half of the year is the season for wedding events. The wedding season has turned into an almost year-round business for Florabundance.  After a record-breaking 2021, they are seeing continued strong demand for their flowers. Florabundance and Garden Roses Direct cater to retail florists, floral event designers, and resorts with a floral department around the country. 

Joost Bongaerts in between the peonies at the peony field of Greenworks Peony Trial Garden last week.

“We get requests for many unique flowers, including the latest David Austin Wedding Roses and what we call “cool stuff “ event designers are asking for. Because we can combine American Grown Flowers along with imported flowers from the Netherlands, Chile, Colombia, and Ecuador to meet the demand. We contribute the continued increased business to many delayed weddings, some by two years plus the fact flowers are in demand for everyday use as well. Social media is available to all, and so when someone asks their florists or designer, “I would like to get these flowers or color tone, “ we can help them,” said the owner and president of Florabundance Joost Bongaerts.  

He expects a hectic fall, as October now is the second busiest month for the wholesale industry. “I have heard from many of our customers that 2023 weddings are also booking up fast.” 

“We have encouraged our customers to place their orders well in advance, and when certain varieties are not available, they are offered alternatives.  Our staff of Wholesale Floral Consultants and our production team are  ( a) well-oiled machines. They advise customers on their flower orders and, when needed, suggest color palettes. We have noticed a large increase of new floral designers entering the industry.”, Joost added. 

Logistics have been getting better, but it continues to have its challenges. For instance, flight delays are common, so the company has to anticipate and prepare for that. Due to the increased fuel pricing and reduced availability of trucks and international cargo, space flight cost continues to be high. 

“With the challenges in the world and daily news talking about a possible recession, we see no slow down on the horizon but are keeping an eye on things in case this changes.” 

For more information:  
Joost Bongaerts, Owner and CEO  


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