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Kokoplant: "From the CheckUp there were new things that we had not yet looked at"

More and more Floriday users are requesting a CheckUp. Floriday has talked to Kimmy de Lijster, who works in the sales back office at Kokoplant from Poeldijk. They asked Kimmy about her experiences with the CheckUp.

About  Kokoplant
“Kokoplant is a business enterprise started by René van Kester and Monique Ouwerling. The company began with coconut fences and later made the transition to plants which were grown on coconut canes. In 2015, we transferred completely to the concept of Kokodama," Kimmy announced. "Kokodamas are spheres and pots made from coconut fibre, free from plastic and 100% biodegradable. The Kokodama spheres and pots are made by hand in Sri Lanka. With every Kokodama that is sold, a part of the proceeds goes back to the local economy of Sri Lanka where it is spent on better schooling for children for instance. We fill all the Kokodamas with various types of special plants which we buy from various growers," she explains. 

"We work with various buyer groups from retail to concept stores. In the retail - such as supermarkets and construction markets - also the segment of gardening centres and florists, it is about both daily trade and campaign purchases. For often there are regular buyers, but also have new customers who buy via the clock. Many of products end up abroad, usually via the Dutch exporters. We use Floriday to highlight our whole range. This ensures visibility, since many of our customers use Floriday. As well as sales, we also buy the plants with which we fill the Kokodamas via Floriday," she informs.

The reason for requesting a CheckUp
Kimmy reports: "We already use Floriday very fully, at the same time we still had a lot of questions. Especially about what our extra possibilities are in Floriday. For instance, about the use of purchasing tips and special offers. So we made an appointment so that we could go through our questions with a specialist."

Experience of the CheckUp
"For the CheckUp, Floriday expert Joery paid a visit. For instance, we discussed how we can make price mutations, which are only known afterwards, for customers who order via Floriday." Joery showed  the possibilities of customer-specific loads, working with availability figures and the possibility of highlighting a product in the marketing segment.  

Advice to other users
"With regard to user-friendliness, Floriday is becoming better and better, so that is a good reason to start using it. Working on one platform, where you can change everything is just much better. And if you want more help and an explanation, then just also request a CheckUp."

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