31June - 2 August

Attendees to get insider look at floral industry epicenter During Next Gen Live

The Society of American Florists’ Next Gen LIVE! event is designed to inspire young floral professionals with the depth and breadth of the floral industry. The new event, from July 31 to Aug. 2 in Miami — the epicenter of North America's flower imports — was planned by and for floral pros age 45 and younger from all segments of the industry and includes educational sessions and time to network.
 
In addition to 12+ educational sessions and networking time, attendees will take a behind-the-scenes tour which will follow flowers from the tarmac at Miami International Airport to a wholesaler and bouquet maker.
 
The airport tour will be eye-opening for anyone who hasn’t seen the importing side of the industry, said Derek Woodruff, AIFD, CF, PFCI, of Floral Underground in Traverse City, Michigan, and a member of SAF’s Next Gen Committee, which planned the event.  

The productivity sessions are:

  • High Impact, Low Labor, and Reducing COGS Design Program: Learn from seasoned design pros how new design trends, techniques, and mechanics will increase efficiency and productivity across your design team.
  • Social Media Hacks: Learn strategies that you can put into practice right away, as well as how to use TikTok effectively and learn how to make a reel or tok.
  • Photography for Social Media and Your Website: Learn how to efficiently set up, light, and photograph your product and the tools you’ll need to make it happen.

The leadership sessions include:

  • Understand yourself and your team and the traits that impact each person’s response to expectations to be part of a happier, more productive, and more creative team.
  • How to Lead When You’re a Young Boss: Learn communication tools for multigenerational leadership, how to be a young boss and earn respect, and how “expectations” shape your reality.
  • Expanding Your Brand: Learn how renowned floral industry brands from all segments created and maintained a brand, built brand loyalty, and incorporated that brand into their business model.

Registration for Next-Gen Live is open. To learn more about the event click here. 

For more information:
SAF
safnow.org 


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