Perennial joins with wholesale nurseries to launch new ‘Plants for Perennial’ promotion

Perennial, the charity for people in horticulture, is launching a new promotion called ‘Plants for Perennial’ in collaboration with three major wholesale nurseries – Allensmore Nurseries, The Bransford Webbs Plant Company, and Wyevale Nurseries. The scheme will generate funds for the charity through a proportion of plant sales.

‘Plant for Perennial’ will be launched this month at the HTA National Plant Show 2022 in Stoneleigh, Coventry. Dianthus ‘Pink Celebration’ from Allensmore, Nemesia ‘Peaches and Cream’ from Bransford Webbs, and ‘Salvia Cuello Pink’ and ‘Salvia Cuello White’ from Wyevale will be available to pre-book at the Show on June 21 – 22 for delivery in Spring 2023. An on-pot and on-label charity message will appear on all the plants, and a proportion of all sales will be donated to Perennial.

Mark Taylor comments: “Perennial is a charity doing so much to help people in our industry. I’m particularly pleased to be working with Wyevale and Bransford Webbs on a joint venture to help collectively raise funds and promote the efforts Perennial makes to support our trade.”

Richard Lawton adds: “Now, more than ever, we need to be aware of the difficulties that people are facing. This collaboration between three fantastic nurseries is a great example of how the industry can support the charity through a cause-related marketing and fundraising scheme. On behalf of all at Perennial, I’d like to thank the nurseries for their support. ‘Plant for Perennial’ will be a valued vehicle for spreading the message that Perennial is here for all those working in horticulture who need their help.”

To pre-book the ‘Plants for Perennial’ plants at the HTA National Plant Show, visit the nurseries’ stands – Allensmore: 97/104, Bransford Webbs: 49/56, Wyevale: 200/205. 

For more information:

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber