Floréac awarded the Trophée d’Or 2022 by JardinPlus for the third time in a row

In 2022, Floréac has once again been awarded the Trophée d’Or for the best supplier of houseplants and cut flowers by the leading French magazine ‘Jardineries’. For the third year in a row, this East Flemish family business will therefore retain its podium position. “This award shows that the efforts we have made in recent years are clearly bearing fruit,” say Guillaume Bianco and Benoit Strauven, respectively Key Account Manager and CEO at Floréac.

Continuing down the path taken
“We would like to thank our customers for their confidence in us. This motivates us to deepen our collaboration with our partners still further. In fact, we want to satisfy their requirements even more closely while also being innovative,” says Guillaume Bianco.

Collaboration, innovation and service, it is no coincidence that Floréac was awarded ten out of ten for these three pillars by the professional jury.

You can always do better
Bianco and Strauven illustrate their efforts with a few examples. “We recently started scheduling extra delivery days for the French market, mainly in order to spread out the logistical flows a little.

We also continue to focus strongly on communication. Not just to support our customers in their choices, but also to provide inspiration for their in-store presentation. Our online shop remains an important tool for this. It allows store staff to find the right information about our wide range of products in no time at all. And our customers also enjoy time-saving administrative benefits thanks to this tool. Our magazine remains a source of inspiration too.

By means of all these efforts, we want to make things easier for our clients and share our knowledge about innovative developments and trends.”

People are the key
Sustainability was already firmly embedded in Floréac's DNA, but over the past year the company has anchored it even more strongly. Floréac has been a member of the FSI (Floriculture Sustainability Initiative) for several months now. The aim is to work together with certified growers to achieve at least 90% ecologically sustainable products by 2025. It goes without saying that we are doing this to reduce our footprint.

This pursuit of sustainability is also evident in the workplace. Since coronavirus came along, teleworking has definitively gained a place in the corporate culture. There is a better work-life balance and this progressive approach is perceived as a plus by the employees. “We are aware of our responsibility as a company to contribute to a better world. People are our key here. Without them, there can be no growth,” emphasizes Bianco.

Happiness in uncertain times
What does the future hold? “The context has changed,” says Strauven. “Today, it’s difficult to look into a crystal ball and predict what 2022 will bring. The entire sector is facing a challenge. We need to continue to convince consumers of the benefits of plants in the garden, on the terrace, on the balcony, in the house and on the plate. But what does it all boil down to? The fact that we can bring a little happiness to people with our producers every day.”

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