To give further substance to the credo "Local for Local", a local Canadian organization was established by Royal Brinkman on June 25, 2021. Now, Royal Brinkman Canada is celebrating its one-year anniversary. A year in which the organization has experienced considerable growth and has expanded and strengthened its relationship with customers.
Royal Brinkman's strategy is to have inventory and a strong local presence in the important horticultural countries in the world, also called 'local for local'. With the establishment of the branch in Canada, it is possible to offer articles from stock to horticultural entrepreneurs in North America. With the appointment of Account Managers Arie Alblas and Berry Blom, and the acquisition of KAM's Growers Supply Inc. the Canadian organization now has a solid foundation to further realize its ambitions.
Arie Alblas, Roy Middelburg and Berry Blom.
One year of Royal Brinkman Canada
The first year can be called highly successful. Roy Middelburg, Area Manager of Royal Brinkman: "When I look back at the past year, I am very proud. The team has worked hard and achieve many successes. What I am most proud of is that our North American customers come back to us, it shows trust and appreciation." Success and job satisfaction often go hand in hand. "Time flies when you are having fun," says Arie Alblas. "And fun at work we certainly have, that's also important in addition to achieving success. Last year I was the only local representative. In the past, I had thought about responding to vacancies at KAMs because the company appealed to me so much. Now Royal Brinkman has taken over KAM'S and I have gained many great colleagues."
Royal Brinkman puts the customer first worldwide, including those in Canada. Therefore, the needs of the customers were carefully looked at and listened to. In the past year, the product range has been further expanded, local inventory has been realized and the assortment has been adapted to the Canadian market. Arie Alblas: "You are free to ask questions and of course we have done this many times. We like to think along and look for solutions tailored to the circumstances of the grower. Last year also showed that it is important not to look at the horticultural market in a general way, but to be partners with the individual grower. Every horticultural company is unique; and it is important to offer customized products. Given the growing customer base and the satisfied reactions we receive, we are succeeding well in this respect.”